With home-cooked-meal replacements at an all-time high, Shake ‘n Bake has become an unvalued pantry staple. This rebrand transforms Shake ‘n Bake into a companion-to-cooking for the intimidated. We redesigned the packaging, separated the ingredients, created a line extension into marinades, and prepared for future extensions into spices, culinary instruments, and cooking guides.
With a society pestered by fashion trends and decision fatigue, we transformed The GAP into an effortless and functional minimalistic retailer by restructuring their identity, inventory, color palette, and mobile and in-store experiences; and by creating a foundation for an extension as functional convenience stores that will increase brand elasticity and loyalty.
We created a new casually-paced mix and match multicultural restaurant that brings the high-quality locally-inspired food of McDonalds’ abroad to the United States. This six-city rollout plan entails detailed regional-specific menus, an adaptation of the Coca-Cola Freestyle machine, and a model store floor plan and interior mood board.
With the objective to increase the cognitively beneficial effects of chess, we created an emotional connection to the game by integrating its essence into a new dating – companionship, rather, mobile application. The app promotes stronger and more meaningful relationships for later-in-life singles through a simplified version of chess and light-hearted game-driven conversation.