Brandcenter Portfolio

As a hybrid strategist and experience designer, I've rebranded the following dying brands and concepts:
001

SHAKE 'n BAKE

With home-cooked-meal replacements at an all-time high, Shake ‘n Bake has become an unvalued pantry staple. This rebrand transforms Shake ‘n Bake into a companion-to-cooking for the intimidated.  We redesigned the packaging, separated the ingredients, created a line extension into marinades, and prepared for future extensions into spices, culinary instruments, and cooking guides.

Product Packaging
Line Extension
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002

THE GAP

With a society pestered by fashion trends and decision fatigue, we transformed The GAP into an effortless and functional minimalistic retailer by restructuring their identity, inventory, color palette, and mobile and in-store experiences; and by creating a foundation for an extension as functional convenience stores that will increase brand elasticity and loyalty.

Inventory
CX
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003

McDONALD's

We created a new casually-paced mix and match multicultural restaurant that brings the high-quality locally-inspired food of McDonalds’ abroad to the United States.  This six-city rollout plan entails detailed regional-specific menus, an adaptation of the Coca-Cola Freestyle machine, and a model store floor plan and interior mood board.

Rollout
Menu
UX
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004

CHESS

With the objective to increase the cognitively beneficial effects of chess, we created an emotional connection to the game by integrating its essence into a new dating – companionship, rather, mobile application. The app promotes stronger and more meaningful relationships for later-in-life singles through a simplified version of chess and light-hearted game-driven conversation.

Mobile Application
UI
UX
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