I'm an idea person to the core. Since I was able, I have been asking why and how, rather than if, things should be improved. You might see why my friends and colleagues say I'm 'most likely to survive a zombie apocalypse.'
A great brand strategy isn't just one that is cohesive in itself, but also one that sets up the brand to continue building. Every project I work on I either pitch a brand extension or suggest future endeavors or technological adoptions.
No matter how I develop a solution, I involve the human perspective in every step of my process. By learning about my audience, I can make a better product and craft a story that truly captures them.
She is self-driven – one of those rare professionals who pushes herself (and the teams she works with) past what is expected on every project she's given. Emily is a creative thinker, a skilled craftsman and an effective leader. When she encounters a problem that requires new skills, she will master them quickly. Sometimes overnight. She's exactly the kind of person I would be recruiting if I still ran my advertising firm. Talk to her and you'll see what I mean.
Emily possesses one of the most important attributes organizations are looking for these days: emotional maturity. She's calm, reasoned, and in control during challenging work situations -- while at the same time, blessed with a strong work ethic. I witness these behaviors everyday... in an environment where these traits are essential to work success.
Emily is dedicated, tenacious, focused, and undaunted by challenging situations. Her creativity, intelligence, and attention to detail are unmatched... She should never, ever be underestimated. I consider her an asset of the highest order.
Emily has the right attitude and mindset to learn and continue to grow creatively at a high level. She has an incredible work ethic, thick skin, and challenges herself to do the best work possible.